BARCLAY CENTER LED VIDEO ADLED (LIght-emitting diode) Video Attract LoopView VideoAcura, working through their agency RPA (Rubin Postaer and Associates), ran a campaign at the Barclays Center promoting the light technology used in the daytime and nighttime running headlights being manufactured in all of their new model vehicles. With a fast-approaching deadline, RPA brought us on to execute the project's technical production. The campaign was shown throughout the stadium during basketball season and other events. They wanted guests to interact with the brand directly as they entered the arena, which is why we recommended using digital signage to showcase their latest product featureNEXTBACKRole : Art Direction / Design Production/ AnimationX
